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Notes From Real Estate Rescue By Tracy McLaughlin

First 3 Chapters of 9

If you are a tortured living space ‘creator’ seeking a miraculous real estate salvation, then Real Estate Rescue probably isn’t for you. The book is about the practical “monetization” of residential assets, which is important since ‘residential real estate comprises roughly 30 percent of the nation’s wealth.’

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Chapter 1 – Discusses the need to psychologically separate what we need to earn from a home sale and the amount we paid for it – from the actual value of the home. It is essential to understand the “underpinnings” of value.  

Professional appraisals are most relevant in (relaxed) markets. An agent’s appraisal is most accurate in (competitive) – local markets.

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Chapter 2 – Strategic pricing works out better than ‘overpricing.’ Let competition drive the price up. Don’t make buyers afraid to make ‘low offers that aren’t actually low.’ Get found in more computer searches this way.

Chapter 3 – Do some market homework then restore and repair the home you’re selling. Bad cabinets, for example, could reduce the selling price by 5 percent. Educate yourself on the current interior design trends and update the house.

Author Tracy McLaughlin is the former owner of the fifth-largest brokerage in the country and ranks at #20 in sales volume as an individual agent, according to the Wall Street Journal.


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